Moxy Hotel at the Nambarrie Building, Belfast.

Welcome to our public consultation for our proposed Moxy Hotel at the Nambarrie Building, Belfast. The proposals include the retention of all buildings on the site and a four-storey extension to create the proposed 169 bedroom hotel. Our vision is to create a modern vibrant hotel that adds to and complements the existing offer in Belfast City Centre and which creates life and vitality at the junction of Victoria Street and Waring Street. This event is your chance to have a say and help inform the design of our proposed development before we submit a planning application to Belfast City Council. The closing date for receipt of your comments is 28th February 2021. Nambarrie is one of Northern Ireland’s most iconic brands.  

The existing building has been on site for around 60 years and whilst there is no historical connection at the site with the tea trade the proposal seeks to draw from the history of the buildings and retain them. Planning permission was granted for the demolition of the buildings and the erection of an apartment development in 2013, however, this proposal will see the retention of the buildings on-site and the conversion and extension of those to create a new Moxy hotel.  This represents the introduction of new international brand to the Northern Ireland Market with an investment of approximately £25m and the creation of around 30 permanent full and part time posts.   Over the past decade the number of overnight trips to Belfast has doubled to 1.5 million annually and associated expenditure and increased by 120%.  Between 2015 and 2018 the average daily rate in Belfast increased by 25% and average revenue per available room increased by 29%.  Belfast City Council has prioritised tourism as a key growth area within its recovery plan and is working with other stakeholders to develop new attractions.  

Tourism priorities include: enhancement of visitor experience; supporting tourism development; focused marketing and communications; and supporting skills development to enhance tourism growth and development.  Belfast City Council’s ten year plan will align with Tourism NI’s ‘Embrace A Giant Spirit’ destination brand and will incorporate key learnings; facilitate a holistic approach to inclusive growth for the tourism sector; compliment plans for the Belfast Destination Hub at the heart of the Belfast City Region Deal.

A Moxy hotel in Nambarrie Building has substantial potential to align with Belfast City Council’s vision by attracting a major international brand not currently represented in Belfast; to bring life to the junction of Waring Street and Victoria Street and vitality to this section of Victoria Street; to compliment the existing hotel offer in Belfast City Centre; to attract additional footfall to the already vibrant Cathedral Quarter and to rejuvenate this corner site which is a gateway to Cathedral Quarter.  Our vision is to create a modern internationally recognised hotel brand that will uplift this corner of Belfast and act as a catalyst for further tourism development.

Feedback Forms

We would be very grateful if you could take the time to fill in the feedback forms and either submit them by email to or you can print them and post them to Pragma at:

Pragma Planning and Development Consultants Limited
Scottish Provident Building
7 Donegall Square West